Gerencia y planificación estratégica

Es un curso de la modalidad a distancia, empleando avanzados elementos tecnológicos para el aprendizaje autogestionado, que combina elementos teóricos y prácticos requeridos para elaboración de planes estratégicos y la acción gerencial previa a su realización, así como su ejecución y control. En orden de ideas los participantes, una vez obtenidos los conocimientos teóricos realizarán la elaboración y formulación de los elementos que comprenden el proceso de planificación estratégica, desde la perspectiva de casos reales. 

El presente curso se ha diseñado con el objeto de empoderar a los estudiantes en el conocimiento y dominio de los sustentos teóricos de vanguardia, para realizar un correcto análisis ambiental que les permita el empleo adecuado de herramientas gerenciales en la  elaboración de  planes extratégicos,  que conduzcan a la organización al alcance de una posición competitiva sustentable, a través del análisis crítico de estudios de caso y situaciones reales.

  1. El pensamiento estratégico, su génesis y vinculación a los procesos de negocio.
  2. La administración y el proceso estratégico.
  3. La misión, visión, factores externos e internos y objetivos estratégicos.
  4. Las estrategias alternativas, y selección de estrategias.

El plan estratégico y La implementación de la estrategia y el control.

On successful completion of this course, the student will be able to:

  • demonstrate a critical awareness and understanding of Gerencia y planificación estratégica at the master's level that provides a basis for developing and/or applying new ideas, often within a research context.
  • apply knowledge, critical understanding, and problem-solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study (Gerencia y planificación estratégica)
  • assimilate knowledge and formulate opinions with incomplete or limited information, but that include a reflection on social and ethical responsibilities.
  • communicate their assumptions, and knowledge regarding Gerencia y planificación estratégica and the rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously.
  • use the acquired skills to allow them to continue to study in a manner that may be largely self-directed and autonomous.
  • integrate knowledge from other courses of the master program and practical business and formulate critical judgments with incomplete data.

The course is offered as self-study in e-learning. The learning material is provided in the form of lectures, literature, and lecture notes. Independent learning is required. In the case of paper submissions, further research is expected in compliance with the given scientific standard. LIVE course sessions are offered to support the students with questions regarding the content. Students are supported in their scientific work by corresponding online seminars.

All lectures and learning materials are made available in the online campus GHU Campus. All lectures are recorded and are available for download 24/7. The lecture notes, as well as additional material provided by the lecturer, can also be accessed in the GHU Campus.

Documents for exam preparation consisting of lectures and lecture notes. Additional material provided by the lecturer serves as independent files and can be used to work on the exams. The examination comprises theory questions, reflection, and case study and is intended to confirm all learning objectives.

The assessment consists of a 5000-word Gerencia y planificación estratégica analysis and assesses all learning outcomes. As a master-level assignment, the analysis requires a command of a complex and specialized area of knowledge and skills. This implies that, in addition to demonstrating a sound grasp of the ideas and concepts relevant to the topic of theanalysis, students will show that they can evaluate aspects such as conventions of approaches, their internal consistency, relevance, and applicability, as well as strengths and weaknesses.

To reach an assessment, students will consider competing approaches and draw on critiques put forward in scholarly literature. The position adopted in the assignment and any claims made must be based on a careful, coherent, and logical arguments, need to be appropriately supported with evidence from relevant scholarly sources, and should be presented in a coherent piece of writing. Sources must be referenced appropriately in-text and in a quote/reference list as set out in the GHU Referencing Guidelines.

Ernesto López Villamizar

- Prof. -